Mo Vs The World
Playing off the fact that Mo is one of the nicest yet most competitive athlete in the world we made a film in anticipation of the 2019 London Marathon. Comedian Michael Dapaah and London hype-man’s got Sir Mo’s motivation all wrong, thinking Farah is driven by some sort of dark vengeful force. When Mo just wants to run his fastest run in London.
Role — art direction
On social, our hypeman’s not done. He calls out local influencers and athletes to face him at the Hackney 5K on Instagram. Influencers in response invite London’s youth to take part in this ridiculously overblown fun run.
Role — Co-direction
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